Can You Believe Anything You Read?
I just finished reading Blur: How to Know What’s True in the Age of Information Overload and thoroughly enjoyed it. It’s a topic that I’ve often pondered as I’ve watched the shift from traditional...
View ArticleDecline of News Media Industry May Hold Opportunities For You: Here’s Why
Pew’s recently released analysis of the state of the news media appears, upon first analysis, to be nothing but dismal. The report indicates that newspaper newsroom cutbacks left the industry down 30...
View ArticlePR Pro Thinks Blog Posts are the New Press Release — But, What do Journalists...
I read an interesting blog post today from Arik Hanson’s blog “Communications Conversations” titled News releases or blog posts: What is the future of media relations? In it, he suggests that companies...
View ArticleDo You Believe Everything You Read?
By now, just about everybody is aware that the news industry has been impacted dramatically by the ability of consumers to seek–and even generate–news themselves through a variety of online resources...
View ArticleContributing Content: Big Opportunities in Content Marketing!
There are big opportunities these days in content marketing. All kinds of organizations, from traditional publishers and media outlets to businesses hoping to gain online traction through organic...
View ArticlePR More Effective than Content Marketing? Probably! But…
Nielsen recently released a report, commissioned by inPowered which indicated that content marketing (the current, go-to communication tool for many B2B and B2C marketers) is actually 88 percent less...
View ArticleLooking for Media Coverage? Stay Off the Phones!
As someone who grew up shy and still has a strong aversion to “cold calling,” I was heartened to see the results of a recent Muck Rack poll of journalists regarding their preferred methods of contact....
View ArticleA Wake-Up Call to the Newspaper Industry
I had an experience recently that made me think: “Hmmm. Maybe this is one of the reasons the newspaper industry is struggling.” After landing a new account recently, I began setting up my files and...
View ArticleThanks Google! Content Really is King Once Again.
by Linda Pophal The world suddenly seems to have a voracious appetite for content as online marketers compete with each other in an attempt to capture the eyeballs and eardrums of current and...
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Be Careful Out There! From Fake News to Fake Newsmakers—How to Best Protect...
In 2006, Sacha Baron Cohen’s Borat character burst onto the big screen and became a huge success in the United States. Borat – a scruffy, socially awkward “journalist,” ostensibly from the Central...
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